Monday, September 6th marked the official beginning of the 21-day Vegan Kickstart campaign sponsored by the Physicians Committee for Responsible Medicine (PCRM), in an effort to promote vegan diets and healthier lifestyles.

Day by day, evidence of the growing economic power of vegetarian food-seeking consumers continues to mount, telling us that “veg” is here to stay. What’s the evidence of this growing economic force, you ask? A quick scan of recent headlines gives the lowdown on the growth of “vegenomics.”

At one of the food industry’s largest and most notable tradeshows last week, the Institute of Food Technologists Annual Meeting and Food Expo, food manufacturers gathered to show off the top trends in the industry. Among the major consumer trends are several notions that vegetarian food businesses are well positioned to take advantage of…

Healthy is big for both consumers and vegetarian food manufacturers, and while previous studies have found that nutritional information can impact consumer choices, this new research finds that convenience also helps seal the deal. In a study from Carnegie Mellon University, researchers found that making healthier food choices more convenient for consumers to find will encourage them to make healthier choices.

Getting your foot in the door can be the hardest part of attracting new customers, particularly with once-upon-a-time niche items like vegetarian foods. However, with new business models sprouting up each day, more and more options are becoming available to get the word out.