According to the BBMG Conscious Consumer Report, nearly nine out of every ten Americans consider themselves to be “conscious consumers.” These includes people who are more likely to buy from companies that manufacture energy efficient products (90%), promote health and safety benefits (88%), support fair labor and trade practices (87%), and commit to environmentally-friendly practices (87%). These consumers look beyond the traditionally desired attributes of low price and high quality to also consider how their purchases could impact the community and the environment. Read more…

What’s in a name? Apparently quite a bit, says research conducted through the Cornell Food and Brand Lab. Their recent report entitled, “Do Descriptive Menu Labels Influence Restaurant Sales and Repatronage” (PDF file, 189k), concludes that what you name a food can have a significant impact on the likelihood that somebody will choose the item. Perhaps even more interestingly, a product’s name can also impact the consumer’s satisfaction with the food after consumption.