The signs of a troubled economy are all around us; the banking industry is in mid-collapse, home foreclosures are at record highs, and food and gas prices are on the rise. Caught in a hailstorm of bad economic news, consumers everywhere are making lifestyle changes. One of the ways consumers are coping with economic stress is by embarking on what some have called a “recession diet,” which involves changing both what people eat as well as how they get their food.

According to a recent report by Stanford University researchers, Cultivating the Green Consumer, an overwhelming 87% of consumers across eight major economies (Brazil, Canada, China, France, Germany, India, the United Kingdom, and the U.S.) show concern for the environmental and the social impacts of products they buy. However, the next question reveals a chasm between thought and action. When asked about actually buying “green” products, only 33% of respondents said they are ready to buy such products or have already done so in the past.