According to a survey by investment firm Janney Montgomery Scott (JMS), 25% of consumers said they were spending less on food than they were one year ago, an increase of 15% from those saying this same thing just one month earlier.

Research conducted by Cultivate Research for our Vegetarian Consumer Trends report series examined in detail the dietary choices of actual vegetarians (those who do not consume meat or meat products). Nearly two-thirds (63%) of vegetarians consume eggs and an even larger number of vegetarians include dairy in their diet.

Consumer research is a necessary and important tool for any business. Understanding your customer needs allows you to better position your company, brands, and products to appeal to the most customers and bring in the most sales. Marketing research is often used to help determine what consumers want, but it’s equally important to determine what customers don’t want.

According to consumers, the answer is yes — that is, depending on what the message is. A newly released joint survey by Harris Interactive and LinkedIn finds that some disparity exists in the perception of advertising effectiveness between advertisers and consumers and it examines the effectiveness of specific advertising types.