More great news for healthy food makers! In a nifty, new graphic taken from Reimagining Health & Wellness 2010, the Hartman Group totals up average consumer health and wellness spending and finds that average spending on wellness products has been on an upward trend since 2005.
In fact, in 2005 total monthly wellness spending equaled $104.28, while that amount has grown to $148.48 in 2010. With total monthly expenditures equal to about $775.82, on average, this means that about 19% of total expenditures are allocated to health and wellness items.
So what do these items include? The biggest categories by percentage of “wellness spending,” as defined by Hartman:
- Meat, poultry & seafood (14%)
- Fruits & veggies (11%)
- Drugs & supplements (7%)
- Cereals & bakery (7%)
- Health care services (7%)
In additional findings, the Hartman Group found that more than half (54%) of consumers have recently changed their views on health and wellness, and that younger consumers say that stress (51%) and energy levels (47%) are major influences for their changing views on health and wellness.
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