Healthy is big for both consumers and vegetarian food manufacturers, and while previous studies have found that nutritional information can impact consumer choices, this new research finds that convenience also helps seal the deal. In a study from Carnegie Mellon University, researchers found that making healthier food choices more convenient for consumers to find will encourage them to make healthier choices.

The healthy food trend is everywhere — calorie counts appear on menus, restaurants and fast food places feature “light” menus, and more and more media attention is directed toward research studies touting the critical importance of a healthy diet. So what does “healthy” mean to consumers?