According to results from the Grocery Manufacturers Association’s 2010 Health and Wellness survey, healthy foods are on the rise. Survey results show that, in response to consumer demand for healthier products, “food and beverage companies eliminated or reduced trans fat in more than 10,000 products, eliminated or reduced saturated fat in more than 6,600 products…”

More great news for healthy food makers! In a nifty, new graphic taken from Reimagining Health & Wellness 2010, the Hartman Group totals up average consumer health and wellness spending and finds that average spending on wellness products has been on an upward trend since 2005.

According to research from Mambo Sprouts Marketing, functional foods — items that provide additional health-promoting or disease-preventing attributes beyond their basic nutritional properties — are making a big splash with consumers and offer another way for manufacturers to differentiate their products.

According to the 2010 Consumer Food Safety Study by Deloitte, greater numbers of consumers are doing research and reading food labels more carefully when compared with 2008, but fewer people are concerned about food safety issues. This latest study is yet another indicator of the growing savvy of today’s food consumers.

According to the Grocery Manufacturers Association (GMA), its members are changing the way they reach out to children and reducing the types and numbers of advertisements that promote “obesity-type” trends. Instead, kids today are seeing more ads for healthier food choices, which could be great news for vegetarian food businesses.